Lokmat and Daily Sakal show maximum growth. Daily Thanthi, Anand Bazaar Patrika and Dinakaran lose readers.
Rajat Arora | Delhi | December 2, 2010
Kerala’s No.1 daily ‘Malayala Manorama’ is the most read newspaper of India among language dailies too. ‘Malayala Manorama’ has maintained its leadership with a growth by adding 86,000 readers in Q3 2010. Its current AIR has reached up to 99.27 lakh as compared to 98.41 lakh in the previous quarter. In Q2 of IRS 2010 also Malayalam Manorama showed growth by adding 2.6 lakh readers.
The largest read Marathi daily ‘Lokmat’ is the second largest read language daily in the country. In the third quarter of IRS 2010, Lokmat has added 4.07 lakh readers. It has recorded an AIR of 78.09 lakh in current survey as compared to 74.02 lakh in the last quarter. In last quarter Lokmat added 41,000 readers.
Another Malayalam daily ‘Mathrubhumi’ firmly holds the 4th spot by adding 1.12 lakh readers in the current survey. According to the AIR data released for the third quarter of IRS 2010, it has recorded readership of 66.78 lakh as compared to 65.66 lakh in the last survey.
Mathrubhumi is followed by Bangla daily ‘Anand Bazar Patrika’ which has recorded a major loss in this quarter by losing 2.62 lakh readers. Its current AIR stands at 62.77 lakh as compared to 65.39 lakh in IRS Q2 2010.
Telugu daily ‘Eenadu’ is India’s No.6 language daily which has added 7000 readers in the third quarter of IRS 2010. Its current AIR stands at 61.61 lakh as compared to 61.54 lakh in last survey.
At No. 7 is Gujrati daily ‘Gujrat Samachar’ has added 31,000 readers in Q3 IRS 2010; ‘Gujrat Samachar’ has recorded AIR of 52.49 lakh in IRS Q3 2010. the Gujrati daily had AIR of 52.18 lakh in Q2 IRS 2010.
Another Tamil daily ‘Dinakaran’ holds the 8th spot among top language dailies in India despite losing 1.80 lakh readers in the current quarter. The tamil daily has AIR of 48.61 lakh as compared to 50.41 lakh in Q2 of IRS 2010. In the previous quarter too Dinakaran lost readers In Q1 of IRS 2010 its AIR was 51.49 lakh.
Telugu daily ‘Sakshi’ holds the 9th position firmly by adding 1.78 lakh readers in this quarter. Its current AIR stands at 48.16 lakh as compared to 46.38 lakh in the last survey. In Q2 also Sakshi newspaper owned by politician Jagan Reddy added 76,000 readers.
At No.10 is Marathi daily ‘Daily Sakal’ which has registered excellent growth and added 4.37 lakh readres in the current quarter. In Q2 also paper added 1.1 lakh readers. Its current AIR stands at 46.39 lakh as compared to 42.02 lakh in the previous quarter.
If in marathi daily Lokmat is on 1st rank then why it is advertised in small? Loksatta, Samana, Navakal is seen in big font and the No.1 daily is on the top in the image but it is not seen in first attempt.