The account size is pegged at Rs.10 crore; the agency had launched and handled the brand for 16 years.
BestMediaInfo Bureau | Delhi | December 30, 2010
Symphony, a name synonymous with air-coolers, is a world leader in air cooling and Ignite Mudra (the erstwhile Mudra âAhmedabad) will partner the brand. Lowe Mumbai is the incumbent agency. The spend level for the brand is pegged at Rs. 10 crore.
Symphony was launched by Mudra-Ahmedabad (Ignite Mudra) more than two decades ago. The agency played a critical role in Symphonyâs success. Out of the 22 years of Symphonyâs brand journey, Ignite Mudra has partnered the brand for a good 16 years.
Commenting on the development, Achal Bakeri, Chairman & Managing Director, Symphony Limited said, âWe are happy to be back with Mudra. Symphony has seen some very good times together with Mudra and I am happy to see the same spark with the current team. We are very bullish about the future and are expanding our footprint aggressively within the country and abroad. I am confident of seeing some great work again.â
Commenting on winning this account, Chandan Nath, President, Ignite Mudra said, âSymphony is an iconic brand. We are proud of our association and the fact that we have played a role in creating the brand. It is very heartening to see an entrepreneurial brand like Symphony roaring like this after a long time. I am sure we have an exciting journey ahead.â
Symphony is the largest air cooler brand in the country with a wide range of residential, commercial and industrial air coolers. Over the last decade Symphony has expanded its footprint across the globe with production and marketing inÂ the USA, Mexico, Europe, Middle East and African continents. Currently, Symphony is present in 54 countries.