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IBNlive.com & Siemens Give Away Ecovative Awards 2010

A first of its kind digital initiative to acknowledge the efforts by corporate for environment friendly business models.

BestMediaInfo Bureau | Delhi | December 16, 2010

Siemens, in association with IBNLive.com (India’s leading news website) launched the IBNLive-Siemens EcovativesTM Awards 2010, acknowledging the efforts of change by medium and large corporate enterprises, to achieve ecology-friendly systems of manufacture and business in making industrial and other growth processes environmentally sustainable. EcovativesTM are those organizations who have undertaken innovative environment friendly initiatives in their regular business activities, without losing their leadership position in their core area of operations. These initiatives could range from use of green energy to ecology preservation and protection, lowering pollution to resource recycling, and more.

Ernst & Young partnered with this venture as the Process Advisor. They evaluated and short-listed the nominees and the winners after rigorous field visits.

The night witnessed corporates and the civil society come together to celebrate the “Ecovative” initiatives of Indian corporate entities, big and small. The inaugural year of the awards saw Mahindra Vehicle Manufacturers Ltd. get the EcovativesTM Low Energy award for their initiative to recover heat from the ovens and use it to heat chemicals in 2 of the paint shops in their new plant in Chakan, thereby reducing use of 1500 tons of LPG every year. The initiative will avoid 1200 tons of CO2 emission every year.

The EcovativesTM Earth Care award went to Atul Ltd., a chemical company that went all the way to UAE to source Date Palm tissue culture, create a joint venture company with the Government of Rajasthan and replant these trees in Jaisalmer and Bikaner. This gives a source of livelihood for the villagers from harvesting Date Palm, creates wind barriers, and helps conserve soil in the dessert.

Patni Computers Systems Ltd. was given the EcovativesTM Building award for their LEED Platinum rated office building run on recycled material, natural lighting and smart air-conditioning among other features, which the  management feel have reduced attrition rate.

The EcovativesTM Conservation award went to ITC Limited - Paper Boards & Speciality Papers Division. In an attempt to replace import of wastepaper and save foreign exchange, ITC set up an effort to promote waste segregation and collection and livelihood for local people, to make a sustainable impact.

Orchid Chemicals & Pharmaceuticals Ltd. was the winner of the EcovativesTM Wild Card Entry award for their efforts in using known technology and adapting it to the requirements of the pharma industry in India for the first time. This included reduction in specific steam consumption and use of partially treated water for cooling tower, thereby saving water, power and money. The company is sharing the process with others in pharma industry now.

Raj Kamath, Group Director - Ad. Sales, ibn18 Broadcast Ltd. commented, “IBNLive.com is extremely happy to have partnered with Siemens on this initiative which recognizes the relevance of ecology preservation and the efforts of Corporate India to work towards a better tomorrow. The overwhelming response to this initiative validates the potential of this endeavour to become an annual event.”

Commenting on the initiative, MD Sudhir, Head of New Media, Corporate Communications for Siemens said, “The awards were a perfect platform for Siemens to leapfrog into the topic of sustainability, one of the core values of Siemens. This was achieved because of the synchronization of various communication mediums offered by Network18 that were used to generate awareness about the initiative and promote it.”


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