Partners with Perfetti Van Melle and Make-A- Wish® Foundation of India.
BestMediaInfo Bureau | Delhi | December 22, 2010
This Christmas, Fever 104 FM paints the town red with ‘Fever Tree of Wishes’. Fever Entertainment presents a celebration for the festival of joy and hope with a line up of fun on-ground activities. With a splendid thought to emotionally involve citizens of Delhi/NCR, Fever Entertainment has come up with an innovative participatory concept the ‘Fever Tree of Wishes’. They have also partnered with the ‘Make-A- Wish® Foundation of India’, an Affiliate of Make-A-Wish® Foundation International that fulfills the innermost wishes of children suffering from life-threatening illnesses.
The giant 70 Ft. Christmas Tree shape will be upright at the front court of DLF Place, Saket that is meant to grow with the aspirations, wishes and hopes of the citizens of Delhi and NCR. Mall goers will write in their hopes and wishes on helium balloons and heave them in the tree structure. A part of the proceeds generated through the token amount on the balloon sales would go to the “Make-A-Wish® Foundation of India” & on Christmas day, the event would fulfill the cherished wishes of a few wish children at the Fever Tree of Wishes thus creating Hope, Strength & joy in the lives of these little ones.
Shreerupa Parasrampuria (Hon. Program Director, Delhi division), Make-A- Wish® Foundation of India, said, “The Fever Tree of Wishes will unbolt delight for people of all ages. It is all about spreading the Christmas Cheer by coloring your wishes, making them more visual! The Tree of Wishes symbolizes joy, hope and above all, the virtue of good wishing. Who knows, Santa might just grant your wish! We are proud to join hands with Fever Entertainment to make this magnificent wish come true that would bring smiles to a many faces.”
Sameer Suneja, CEO , Perfetti Van Melle Ind Pvt. Ltd., says, “Christmas is a season of living and sharing. Along with Fever entertainment we are helping spread the joy & support a noble cause. The Fever Tree of Wishes is indeed a very nobel activity initiated by fever entertainment.”
Fever Tree of Wishes will take place in various DLF malls around the city which will present an opportunity for young and old alike to start casting their wishes, and book a date with Santa.
Elaborating the activity, S Keerthivasan, Business Head, Fever 104 FM said, “The Fever Tree of Wishes is a unique and enchanting concept meant to bring hope and togetherness in Christmas season. We are creating an opportunity for thousands to come together and write their wishes on a balloon. From the 22nd to the 25th, these balloons will fill up the Tree of Wishes. Alongside, we will also be organizing a festive carnival with lots of games and engagements for all age groups. We have also joined hands with Make –A- Wish® Foundation of India, so that we can also bring hope and joy to these children. We hope all of Delhi will come forward and participate in this lovely concept, and along the way help the children of Make –A- Wish Foundation of India realize their dreams”.