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Colors To Telecast GIMA 2010

The first Global Indian Music Awards 2010 to be aired on 5th December at 8 pm only on Colors. BestMediaInfo Bureau | Delhi | December 2, 2010

COLORS, the leading entertainment channel has acquired exclusive rights to telecast the inaugural edition of Chevrolet Global Indian Music Awards (GIMA) on 5th December 2010 at 8PM. GIMA is the first multi-genre music awards which will honour and applaud talent across Film and Non-Film music with the vision of giving different music genius the same platform, importance and recognition. Legendary singer Asha Bhosle is the goodwill ambassador for the Chevrolet Global Indian Music Awards (GIMA). Being the introductory year for GIMA, COLORS will telecast GIMA exclusively on this occasion. Talking about this development, Ashvini Yardi, Programming Head, COLORS says "It gives us great pleasure to be associated with the first-ever Global Indian Music Awards to celebrate the timeless legacy of indigenous musical talent and lend global recognition to some of the best Indian music and musicians across genres. At COLORS, we believe in promoting unique and deserving talent, be it through reality shows or events. Taking this belief forward, COLORS is proud to be associated with GIMA" Putting an amazing performance will be the renowned singer and music director Shankar Mahadevan who will pay a tribute to the Melody Queen and the Legend Lata Mangeshkar. Salman 'Dabangg' Khan will shake his legs on the Dabangg Hits. Also enthralling the audience with her performance will be Kareena Kapoor. Saif Ali Khan will be seen on strings and performing for the audience with Pritam. Sonu Nigam will be seen giving an amazing feat by his noteworthy imitating acts on great singers like Rehman, Shankar, Pritam, Adnan Sami and others. GIMA will see the legends and new talent equally vying for the honours in the non-film music category. Nominations include Ustad Rashid Khan, Ustad Zakir Hussain, Pandit Hari Prasad Chaurasia, Dr L Subramaniam, Shubha Mudgal, Lata Mangeshkar, Kailash Kher, Mohit Chauhan and Purnima Chaudhuri. The Best Non-Film Song will see familiar titles with 'Aman Ki Asha', 'Bas Ek Baat Ka Humko Gila', 'Chaandan Mein', 'Fitoor', 'Let's Go To Mumbai City' and 'Marhabba Jaanam' vying for the GIMA trophy. In addition to the ten non-film and 11 film music categories, there will be an award for the Best Anti-Piracy Initiative.

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