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COLORS Bags Broadcast Rights For Guinness World Records™

To bring an original Indianised production “Guinness World Record, Ab India Todega” in early 2011.

COLORS Bags Broadcast Rights For Guinness World Records™

To bring an original Indianised production “Guinness World Record, Ab India Todega” in early 2011.

BestMediaInfo Bureau | Delhi | December 27, 2010:

After enthralling audiences across 90 countries with its TV shows, the globally recognized authority on record breaking- Guinness World Records™ now comes to India. COLORS, Viacom18’s leading Hindi General Entertainment channel, has secured the rights for the show; and will be bringing in an original Indianised production of the Guinness World Records™ to Indian audiences for the first time. The new show, Guinness World Records, Ab India Todega, will premiere in early 2011 and is being produced by Miditech Pvt Ltd.

Guinness World Records, Ab India Todega will allow Indians to showcase their talent and go head-to-head with world record holders from other countries. Guinness World Records™ will validate the achievements of talented Indians as they attempt to break existing Guinness World Records™ and also recognize new world records which immortalize the achievements in history.

Commenting on this acquisition, Ashvini Yardi, Head Programming at COLORS, said, "We are extremely delighted to be associated with a brand like Guinness World Records, which is synonymous with extraordinary feats of human ability. Guinness World Records a pioneer in this field will now provide Indian participants an opportunity to go down in history by having their achievement validated by an internationally recognized institution - a reward more precious than what any other reality show can offer on Indian television today!"

Rob Molloy, Director of Television at Guinness World Records™, added, “This new deal demonstrates the incredible global reach and relevance of Guinness World Records™, and we look forward to welcoming lots more Indian talent to the record books. We believe that India has a wealth of undiscovered record breakers who have the talent and determination to make the impossible, possible.”

Niret Alva, Co-founder Miditech, Pvt. Ltd said, “There are few brands like the Guinness World Records™ which lend themselves wonderfully to television and offer endless possibilities for season after season in an individual market. Miditech is proud and happy to be producing a show which has incredible scale and variety and some never seen before action. On Guinness World Records, Ab India Todega we will see that when India decides to break records we do that with all 1 billion people cheering for the Indian who will face off an international contestant right here live in India.”

Guinness World Records™ television shows are watched in over 90 countries by more than 250 million people. Original productions include those in the USA, UK, Australia, New Zealand, Japan, Spain, France, Germany, Italy, Scandinavia, Poland, Portugal, Greece and China. These original productions are complemented by distribution deals in an additional 80 territories, spanning six continents.

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