BIG CBS Prime Introduces New Programming

Gives new meaning to Friday evening entertainment with adrenaline pumping Bellator Fighting Championship.

BestMediaInfo Bureau | Delhi | December 3, 2010

BIG CBS Prime, the premium English GEC of BIG CBS Networks, announces the Indian premiere of Bellator Fighting Championship on Friday, December 3, 2010 at 10:00pm

The word Bellator is a Latin word for Warrior and goes with the tag line 'Where Fighters become Warriors and Warriors become Legends. With this pioneering and clutter breaking initiative, BIG CBS will introduce the internationally acclaimed Mixed Martial Arts show in India. The two hour episodes of adrenaline pumping matches, are first-of-its's-kind mixed martial arts initiative, ushering a new phenomenon to fighting championship entertainment. On BIG CBS, Bellator will introduce the championship in unique 12-week eight-man tournaments in respective weight classes. Bellator's television deal with RBNL will gives it just the correct audience mix and exposure it needs to reach its relevant audiences in India.

Bellator Fighting Championship is a very popular series worldwide. It is known for creating champions and establishing crossover stars. Bellator has created a bench mark with two extremely successful seasons providing excellent quality and enormous entertainment to fans globally. Founded in 2008, the fighting championship has become a rage across the world and is now ready to take on India.

Post the success of IPL cricket championships, entertainment-based sports events has acquired huge fan following in India. In fact Cricket Matches and other sporting events have delivered higher GRPs in comparison to other programming genres. With the audience mix of BIG CBS Prime, the fighting championship promise to become a Friday night entertainment destination.

Speaking on the occasion, said Aparnaa Pande, Business Head, BIG CBS Prime, “Cricket and sports programs are known to draw huge audiences in India. Our audience entertainment preferences and consumption mapping pointed at an excellent opportunity to bring to India, this world acclaimed and unique form of martial arts that has never been seen in Indian this far. The Bellator Fighting Championship promise to revolutionize the way fighting championships have been consumed this far.”

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