Yatra.com Appoints OMLogic For Social Media Marketing

Aims to engage its target group using the social media platform through newer and innovative initiatives.

BestMediaInfo Bureau | Delhi | November 9, 2010

Understanding the rising significance of social media for the consumers nowadays, Yatra.com has partnered with OMLogic, a premier online and social media marketing company in India and is all set to enter this new age space. With this new initiative Yatra.com aims to engage its target group through social networking websites such as Facebook, Twitter, Orkut, YouTube, among many others. Yatra.com will optimally use the social media platform to listen, engage, encourage, and support customers through newer and innovative initiatives.

OMLogic as a developer for Yatra.com's engagement strategies on social media portals will help the company build a stronger consumer connect with the brand. Social media marketing programs will also help Yatra.com attract the attention of the frequent visitors of these social networking websites.

Speaking on the alliance, Bharat Malik, Head Online Marketing, Yatra.com said, “Through our partnership we aim to listen to what customers are saying about Yatra.com – not just to us, but also to each other. This will enable us to improvise our services as per customers' feedback. We look forward to a great response from our customers for this initiative.”

Kapil Gupta, CEO of OMLogic, said, “Yatra's emphasis on social media underlines their customer-focus and service-oriented vision. They want to truly ensure that their customers are listened to, and have the best service experience. Not only will we achieve tremendous reach and customer engagement through our social media initiatives, we will also increase brand loyalty and build Yatra as the brand of choice for all your travel needs, both domestic and international.”

Yatra.com has been a pioneer in introducing customer centric innovative strategies. Since its inception in 2006, Yatra.com has been a company, which not only adapts the latest technology, but also focuses on product and service innovation.

Info@BestMediaInfo.com

Info@BestMediaInfo.com