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Sorento And McCann Win Bronze At Clio Healthcare Awards 2010

Sorento Healthcare comes home with three bronze metals while McCann Healthcare bags a bronze.

BestMediaInfo Bureau | Delhi | November 17, 2010

The results for the prestigious Clio Healthcare Awards 2010 are just out. And the metals have been awarded with great scarcity. (Only 3 Golds awarded across the 10 categories). Leading India’s charge at the Clios was Sorento Healthcare Communications with three bronze metals. Apart from Sorento, McCann Healthcare, Mumbai was the only one among the metals with one bronze.

Rajesh Rai, EVP & CCO, Sorento exclaimed, “Sorento’s triple metal haul is especially significant even in the Asia-Pacific context. It’s second only to Y&R Interactive, Israel who bagged 4 metals.” Dinesh Ghosalkar and Sarvesh Raikar, Creative Group Heads add, “Even in the overall metals haul Sorento is at a prestigious No.4 in the world”.

The agency had 3 shortlists and all 3 have been honored with a metal. Sorento won 2 Bronzes in the Poster Category - ‘Knee – Osama/Bush’ and ‘Knee – Batman/Joker’. Illustrated exquisitely, the concepts brought together arch rivals for a good cause – to promote an arthritis therapy to doctors.  The third Bronze came in the Direct Mail Category. Titled ‘Coffin’, the mailer was sent to diabetes patients highlighting the growing prevalence of leg amputations.

The team that worked on the entries include the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar with teammates Rucha Patil, Abhay Patkar, Pritesh Rane (Illustrator), Sachin Bugade and Siddhesh Kadam.

Other winners in the Asia-Pacific region include: McCann Erickson, Tokyo, McCann Healthcare, Japan, Jeh United, Thailand, Euro RSCG, Australia, Grey Healthcare Group, Australia and URSA, Australia – one bronze each and Three Drunk Monkeys, Australia – one silver.

The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications, which celebrated its 50th Anniversary in 2009.  This was the 2nd edition of the Clio Healthcare Awards. The first edition – launched last year - only accepted work from agencies based in United States.

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