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Percept OOH Wins RPG Saregama Account

Pomotes RPG’s Festive Music Collection – The newly launched devotional songs, VCDs, DVDs and CDs

BestMediaInfo Bureau | Delhi | November 25, 2010

RPG Saregama Ltd got Percept Out of Home on board to promote their newly launched Festive Music Collection - ‘Pujor Songs’ by Lata Mangeskar,Kabi Pranam’ - a tribute to Tagore, Sera Pujar Gan’, ‘Durga Bandana’ - Devotional Songs & Hymns of Goddes Durga by Bratoti Bandopadhya, Tomaderi Hemanta’ by Hemanta Mukhopadhya, ‘Mahisasuramardini’ - a Video portrayal of invoking Godess Durga, ‘Na Hanyate’ by Rupam Islam and many more.

The outdoor campaign kick started in the month of October at the onset of Durga Puja and created phenomenal buzz and awareness with the target audience.

Percept Out of Home identified a unique concept of Transit Media wherein two hydraulic mobile vans featuring larger than life effect creatives were used to create greater visibility and mass connect.

Commenting on this activity Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home said, “The task was to reach and engage discerning music lovers in a quick turn around time, within the given budget during Durga Puja in every nook and corner of the city specially in cosmopolitan locations. Percept Outdoor helped to identify with a concept of Transit Media taking Hydraulic Mob-Van featuring larger than life effect creative to meet the client’s requirements.”

Elaborated Amitava Mandal, Marketing Manager, Saregama India Ltd,” The idea was to create mass awareness for our Puja releases and reach out to music lovers during this festive season, which was successfully handled by Percept-OOH who provided us with the innovative strategy of transit-media solutions.”

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