Neo Cricket Launched In The USA

The channel will be available with Comcast Corporation, the leading cable provider in the USA.

BestMediaInfo Bureau | Delhi | November 2, 2010

NEO Broadcast America, Inc. (a group company of Nimbus Communications Ltd.) has entered into an agreement with Comcast Corporation, one of the leading providers of entertainment, information and communication products and services in the USA, to launch the 24-hour sports channel, NEO Cricket.  The channel will bring Comcast customers in several major metropolitan markets, live coverage of all international and domestic cricket matches played in India, as well as, other premium events like the Asia Cup and a number of award-winning original productions.

NEO Cricket, launched in late 2006, has been ranked India's number one sports channel by annual gross ratings points in 2008 and 2009 by AC Nielsen TAM.

"Comcast is the first cable provider to bring a 24-7 cricket offering to U.S. cricket fans," said David Jensen, Vice President of Content Acquisition, Comcast. “Comcast is committed to working with diverse and independent program providers, like NEO Cricket, to deliver multicultural offerings that reflect the wide-ranging interests of our customers.”

"NEO Cricket is the world's first cricket-only channel and through its dedication to cricket and high quality programming has redefined what it means to be a cricket television channel.  We are bringing NEO Cricket to cricket fans around the world and this agreement marks the first step in our efforts to reach the U.S. market," stated Prasanna Krishnan, Director, NEO Broadcast America, Inc.

Over the next few months NEO Cricket will showcase more India international and domestic cricket, including the India vs. New Zealand series; the Challenger Series; Irani Trophy; Ranji Trophy Premier Cup for Vijay Hazare Trophy and All Star Series for the Deodhar Trophy.

NEO Cricket will also feature an impressive line up of custom produced programming including the number one sports show in India Dial C for Cricket, a Cricket daily interactive call-in show; the number one sports update show Sportzone; along with must-watch shows like Baat and Bowl, Jaye He, Ballebaaz, Tour Diary, Run and Chase, Cricket Tarka Maarke, Encounter and Once More.

The NEO Cricket channel is also available in the Middle East, Singapore, Hong Kong, Japan, Korea, Fiji, Philippines and is focused on delivering content to many parts of the Indian subcontinent.

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