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MRM Rolls-out Digital Campaign For Blackberrys

Creates an interesting online contest targeting management students.

BestMediaInfo Bureau | Delhi | November 12, 2010

MRM Worldwide has launched a digital campaign for Blackberrys formal wear for its "Blackberry's Young Guns" show in association with NDTV Profit. The agency has created an interesting contest targeting management students which went live on yesterday on social media website facebook. The winner of the contest will get an opportunity to co-host the show with NDTV Profit’s anchor Ashutosh Sinha. The entry for the contest will close on 15th November, 2010.

The contest conceptualized by MRM shows the sharp, smooth and sure shot way to fame! The participants have to upload their video on the wall of the contest page describing why he/she should Co-Host the show. The winner will co-host "Blackberry's Young Guns" @ Backwaters IIM Kozhikode fest along with Ashutosh Sinha on NDTV Profit.

Established in 1991 Blackberrys is one of the leading formal wear brands in India. Identifying a potential in branded structured clothing for the changing needs of the Indian male, over the years, Blackberrys has established itself as the manufacturer of trousers, suites and jackets and gradually completed the wardrobe look with shirts and accessories. The model is based on a design conscious, product delivery system with a strong back up of global and local sourcing.

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