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Midas Awards Announces The Midas Report

Unveils creative rankings in financial advertising & marketing.

Hitesh Ranot | Delhi | November 10, 2010

The Midas Awards, founded in 2001, announced the creation of the “The Midas Report.” This newly launched annual report recognizes the most successful companies in the financial advertising and marketing communications industry, and uses a creative ranking system based on points earned within the Midas Awards competition.  “The Midas Report, 10 Year Anniversary,” a new report initiated this year, honors the most creative and accomplished companies throughout the history of the competition.

"Exceptional work deserves recognition; The Midas Report was created to provide a historical log ranking those deserving companies who have consistently demonstrated a dedicated commitment to innovative brand communications in the financial advertising and marketing community,” said Michael O’Rourke, President, International Awards Group.

The 2010 Midas Report includes:

1. The Jupiter Drawing Room, Johannesburg South Africa | 36 points

2. McCann Erickson NY, USA | 30 points, and the King Midas Award recipient

3. King James, Cape Town, South Africa | 30 points

4. DDB, Johannesburg, South Africa | 24 points

5.Wiktor Leo Burnett,  Bratislava, Slovak Republic | 16 points

The Midas Report, Ten Year Anniversary includes:

1. The Jupiter Drawing Room, Johannesburg South Africa | 147 points

2. McCann Erickson, NY, USA | 142 points

3. Sedgwick Road, Seattle USA | 84 points

4. Citigroup/Citibank, Minneapolis USA | 83 points

5. BBDO NY, New York USA | 74 points

Midas Report points are calculated as follows:  King Midas Award, 9 points;  Gold Ingot Award, 6 points;  Silver Ingot Award, 4 points;  and Finalist, 1 point.

The Midas Awards honors advertising in banking, brokerage, insurance, mutual funds, and credit, in addition to real estate, accounting, and consulting.  The 2010 Midas Jury awarded McCann Erickson New York the prestigious 2010 King Midas Award for “The Priceless Gift Finder” for their client MasterCard Worldwide.  In addition, The Jupiter Drawing Room in South Africa was the most awarded agency in this year’s competition, earning two Gold Ingots and five Silver Ingots.

“At The Jupiter Drawing Room we’ve always adopted the attitude that financial services advertising can be as creative and innovative as the more sexy sectors, if one approaches it with the correct mind set. It’s very pleasing for our agency staff and our clients that we’ve won this accolade against such strong competition,” said Graham Warsop, Chairman of The Jupiter Drawing Room (South Africa). “Whilst recognition on an annual basis is welcome, it’s particularly satisfying to be recognized for a consistent performance spanning a decade.”

The Midas Jury includes prominent client and agency leaders from the creative and marketing disciplines, as well as recognized experts in financial policy and communications.

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