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HomeShop18 Gets Master Brand Award

Honored by CMO Council for its Leadership and Innovation in Virtual Retailing.

BestMediaInfo Bureau | Delhi | November 25, 2010

Home shopping channel HomeShop18 has been awarded the prestigious ‘Master Brand’ award by the CMO Council for their leadership and continuous innovation which has helped them pioneer the virtual retail space in India. Recognized by CMO Council, HomeShop18 was awarded the status of being a ‘Master Brand’ for their excellence in home shopping arena at a glittering ceremony held at the Taj Lands End, Mumbai.

The ‘Master Brand’ awards were introduced this year by CMO Council, an organization started a decade ago, dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. ‘Master Brands’ was awarded to the brands that have leadership and continuous innovation as their forte The award recognizes the best brands in different categories on the individual as well as the brand level. The award acknowledged HomeShop18 for its perfection, procured over the last two years through an innovative format and applauded it for achievements made in the domain of virtual retailing.

Today, HomeShop18 adds a new customer every six seconds. Its robust distribution setup and multiple payment models has surely made it India’s favorite shopping destination selling products from more than 450 reputed brands in over 3,000 cities and towns across the length and breadth of the country.

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