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G2rams Wins Zigtech Activation Mandate From Reebok

The WPP owned marketing services agency promotes Reebok’s latest running shoes - Zigtech.

Hitesh Ranot | Delhi | November 3, 2010

The WPP - owned G2rams, one of the leading marketing services agencies in India specializing in brand response for clients, has won the activation mandate for Reebok’s latest running shoes - Zigtech. One of India’s leading marketing services agencies, G2rams’s previous work and reputation won them the Reebok Zigtech consumer connect initiatives.

Reebok’s latest launch Zigtech are shoes with an Energy Boost. Its unique sole propels you forward, while reducing wear & tear up to 20% on key leg muscles, thereby enhancing quality workout and performance.

To extend the Zigtech experience to its prospects,, G2rams has created ‘Reezig Activity Circuits’ where potential customers get an opportunity to complete a specially designed activity module, “The Reebok Energy Circuit,” wearing Zigtech shoes. The Reebok Energy Circuit will be created at gymnasiums and malls across Delhi, Mumbai and Bangalore.

Commenting on the win, Sameer Mutreja, MD, G2rams said “The activity allows the unique Zigtech brand to connect with its audience and allow them to touch, wear and “test” the shoe itself. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology’s ability to reduce stress, wear and tear in the user’s musculature in lower legs.”

G2rams clients include BMW, VW, Chevrolet’s, Pepsi, Star TV, Vodafone, Coke, Nokia and Pernod Ricard.

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