Charles Cadell Quits Lowe; Joseph George Promoted To CEO

Joseph will continue to be based in Mumbai, and he will succeed Charles Cadell effective from January 3, 2011.

Hitesh Ranot | Delhi | November 29, 2010

Lowe + Partners confirmed today the promotion of Lowe Lintas India's Deputy CEO, Joseph George to Chief Executive Officer, Lowe Lintas India.  He will continue to be based in Mumbai, and he will succeed Charles Cadell effective from January 3, 2011. Charles joined the agency in December 2007 as CEO. He came in here from Leo Burnett.

Says Michael Wall, CEO, Lowe + Partners, “During Charles' tenure, Lowe Lintas has both grown and evolved into a modern and dynamic business.  I am very thankful and appreciative of his contributions.  I am certain that Joe is best placed to take on the leadership of Lowe Lintas in this exciting and important market. Joe has been an integral part of Lowe Lintas for the past 19 years. He has a rare combination of business acumen, marketing savvy and creative judgment.  I look forward to partnering with him and together realizing even greater ambitions for the company and our clients.”

Says R. Balki, Chief Creative Officer and Chairman, Lowe Lintas India, “Joe's contribution and pivotal role in having enabled the company in achieving the tremendous success it has achieved on many of its clients, most notably Unilever, uniquely qualifies him for this new role and responsibility. This promotion is demonstrative of the organization's appreciation of his past performance and trust in his abilities to take Lowe Lintas forward with his vision and leadership.”

Lowe Lintas is one of India's largest and most storied communication groups. It is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe + Partners network.  Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include Public Relations, Corporate Identity and Design, Digital Solutions, Direct Marketing and CRM, Rural Marketing, Branded Content, Health Care and Film Production. Employing over 650 people across eight cities in India, Lowe Lintas is the agency that gave the country its very first Indian television commercial, and is today a household name synonymous with exceptional communication platforms. Lowe Lintas India's client portfolio includes both long standing relationships with companies such as  Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki,  Titan, Tanishq, MRF and new successful partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

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