Recently PIX had partnered to get Indian television premiere rights for exclusive telecast in India for all the new movies released worldwide by SPT.
BestMediaInfo Bureau | Delhi | November 16, 2010
As the countdown to the launch of premium international Channels from the BIG CBS Networks Pvt. Ltd. (a JV of Reliance Broadcast Network and CBS Studios International) in India begins, the Company is beefing up its programming line-up to ensure unmatched and unparalleled entertainment to viewers. Along with its already existent solid line up of top rated CBS shows, BIG CBS now announces its acquisition of films from the Sony Pictures Television (SPT) movie library, which will include popular titles such as Zathura, XXX: State of the Union, Mona Lisa Smile, 13 Going on 30, Vertical Limit and air exclusively on its soon-to-be launched premium entertainment channels.
Recently in September, another Indian movie channel PIX had also partnered with Sony Pictures Television to get Indian television premiere rights to the channel for exclusive telecast in India in the first pay television window of all the new movies released worldwide by Sony Pictures Entertainment in their original language.
This deal with Sony Pictures Television will see BIG CBS Prime, the first of the three premium international channels to be launched later this November, showcase SPTâs popular hit movies on Saturday and Sunday eveningâs during the prime time band. With the latest, hottest and freshest entertainment almost concurrent to the US being served to India, during the weekdays, BIG CBS Networks wants to ensure equally promising Hollywood blockbuster entertainment over the weekends.
Said Aparnaa Pande, Business Head, BIG CBS Networks Pvt. Ltd., âBIG CBS is ready to spoil audiences with the best entertainment on English television in India. Keeping in line with one of our brands promises, these movie titles will be exclusive to BIG CBS channels, giving our audiences an exclusive experience. While we have the superlative entertainment mix from the CBS Studios International stable for the weekdays, our understanding of consumer insights and preference mapping clearly indicate the need for hit films, with high consumption over the weekends. The films have been carefully selected and will draw audiences to the channel. We are confident that this deal will only elevate the international standards set by BIG CBS channels and provide round the clock entertainment to the viewers through the 7 days of the week.â