The three channels will now be available in Kenya, Tanzania, Uganda and other countries of Sub Saharan East and Central Africa.
BestMediaInfo Bureau | Delhi | October 25, 2010
Times Television Network, which comprises of TIMES NOW, ET NOW and zoOm and reaches over 70 million viewers in India every month has now forayed into Africa. The three channels will now be available in Kenya, Tanzania, Uganda and other countries of Sub Saharan East and Central Africa.
The South Asian community in Kenya, Tanzania and Sub Saharan Africa will now have access to the latest LIVE Breaking news and Analysis from India with TIMES NOW, the latest Bollywood news, music, movies, and events with ZoOm and also have cutting-edge LIVE market news, analysis & insider perspectives with ET NOW.
Times Television Network channels will be accessible on Zuku Cable and DTH which is owned by Wananchi Group Holdings Ltd. The company has major media and telecom holdings in East Africa region. Zuku Cable is spread over 10 countries including Kenya, Tanzania and Uganda.
It currently, has over 15,000 households on its platform and is projected to grow 3,00,000 subscribers in next few years. TIMES NOW, ET NOW, and zoOm will be packaged as a part of the Basic pack on Zuku cable.
Commenting on the development, Vineet Jain, Managing Director, Bennett Coleman & Co. Ltd said, “Having successfully targeted the South Asian community based in Australia and New Zealand a few months back and in keeping with the objective of building our brands internationally, we have now ventured into Africa. With Zuku Cable we will now be able to serve the entertainment and news needs of the South Asian Diaspora residing in Sub-Saharan Central and East Africa. We are excited to be part of this emerging market opportunity.”
This development compliments the steady growth in viewership seen by the channels in India, where it is already available through CAS, cable and other DTH operators.