Star News was the first to launch a news program in TV entertainment reporting; it remains on top in its category for 6 years.
BestMediaInfo Bureau | Delhi | October 11, 2010
STAR News is celebrating the successful completion of 6th year for its No.1 programme Saas Bahu aur Saazish. The celebration began with a grand ceremony held at ITC Grand Maratha Mumbai which was marked by the presence of superstars of the television. These favorite television stars were present to show their affection to the programme which makes them closer to their audience. The celebration is named as “Jashn-e-Hafta” and it would continue through the week of 11th -16th October.
Back in 2004, STAR News conceptualized a news program named Saas Bahu Aur Saazish (SBS) to serve the growing interest of audience in Hindi serials. The idea was to showcase the stories behind the screen, recap the popular serials, and predicts the likely turn of events in the following episodes. The programme soon topped the charts and continued the leadership for past 6 years. The success of the programme was even replicated by other channel through similar format programs, but the original stills remains the best. The programme Saas Bahu aur Saazish bears the crown of being the audience favorite for past 6 years. At 2:30 pm, it has been the no.1 program in entertainment reporting with 29% average market share for past 6 years among the Hindi News channels.
“When first conceived six years ago by Star News, few in the industry believed that it will be the biggest innovation narrowing the gulf between news and entertainment,” according to Ashok Venkatramani, CEO of Star News.
The programme was smooth to receive the support of sponsors. Jashn E Hafta 2010 is sponsored by ALEX PANEL. Associate partner to the event is MITSUBISHI Heavy Industries Ltd. and the magazine sponsor remains Ghirhshobha. The celebration last year was sponsored by Black cobra plywood. And associates to the event were Wagh Bakri Tea, Whirpool and Kores.
The star cast of all the popular soap operas enjoyed the humorous Saas Bahu Aur Saazish Awards and applauded the Winners. Some of these Awards were-
Mera Pati Arabpati, Ruthte Raho, Kabtak Chup Rahungi, Rok Sako Toh Rok Lo, Mere Paas Glycerine Hai, Mujhse Shaadi Karogee, Tum Mujhe Lipstick Do, Main Tumhe Gaali Dungi, Khaali Award, Main Thanedaarni Tere Aangan Ki, Meri Awaaz Ko Mil Gayi Ghanti, Iss Cement Mein Jaan Hai, A-mar award, Phate Mein Taang Award, Nakhrewaali Award, Paas-Paas Award and Jeena Yahan, Marna Yahan