According to TAM midweek data, Season 4 of Bigg Boss touched peak TVR of 9.15; Salman Khan as the host fairs better than Big B.
Rajat Arora | Delhi | October 8, 2010
Breaking all the previous records Bigg Boss 4 has been able to get the TVR of 6 (Source: TAM midweek, HSM Metros). The show started on Sunday, 3rd October, 2010 with the maximum number of eyeballs touching the peak TVR of 9.15 at 10.04 PM.
Season 4 has faired well than the previous seasons hosted by Amitabh Bachchan and Shilpa Shetty. The average TVR for opening day of the last season of Bigg Boss with Amitabh Bachchan was 5.4.
Colors had carried out an aggressive marketing strategy designed to create high impact and scale across major media platform for the opening day of Bigg Boss 4. The channel had followed a 360-degree marketing approach to promote the show, across television, print, radio and outdoor to create and sustain the buzz this season.
Salman Khan’s star-power has managed to draw enormous interest and viewership, while the 14 varied contestants like Bhojpuri superstar Manoj Tiwari, Pakistani terrorist Ajmal Kasab’s ex-lawyer Abbas Kazmi, MTV Splitsvilla 2 winner Sakshi Pradhan, Pakistani actress and comedian Veena Malik, director Mahesh Bhatt’s son Rahul Bhatt, actors Ashmit Patel and Sameer Soni, Pakistani cross dresser Begum Nawazish Ali, model and actress Sara Khan, Devender Singh alias Bunty the thief, television actress Shweta Tiwari, model Aanchal Kumar, dacoit Seema Parihar and winner of 2004 Gladrags Manhunt Hrishant Goswami are expected to generate more buzz, as they remain locked in the House for more than three months, with around 35 cameras, following every move of theirs round-the-clock.