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Publicis Groupe Acquires 2020 Media & 2020Social In India

As PR and Social Media increase in importance in India, MS&LGroup India takes unrivalled industry leadership position

BestMediaInfo Bureau | Delhi | October 4, 2010

Publicis Groupe has signed an agreement to acquire a majority stake in one of India’s most respected communications agencies and the technology communications leader, 20:20 MEDIA, and in India’s first social media consulting firm, 2020Social.  Subject to the approval of the Indian government’s Foreign Investment Promotion Board (FIPB), the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.

Founded in 1989, 20:20 MEDIA is recognized as one of India’s leading public relations firms overall and remains the leader in technology communications. 20:20 MEDIA employs more than 140 staff across its offices in Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. In 2009, 20:20 MEDIA was selected as the India PR agency of the year at the Indy’s Awards.

In addition to the rich capabilities of 20:20 MEDIA, the acquisition of 2020Social gives MS&LGroup clients access to India’s first social media consulting firm.  2020Social was founded in 2009 and focuses on strategy and advisory services for C-suite executives, marketers and PR directors, and provides technology development, campaign management and evaluation.

20:20 MEDIA and 2020Social will each operate independently alongside MS&LGroup’s existing multi-discipline communications agency in India, Hanmer MS&L, which maintains a top position in the India PR industry with more than 400 staff across eight offices.

The three agency operations will be united under the common MS&LGroup India brand and comprise the largest, most-awarded, and specialized PR and social media network in the country.  The operations of each agency remain independent as distinct business units, but will be directed by a common India business strategy and Management Board.  This board will be chaired by MS&LGroup Asia President Glenn Osaki, and other - members will include Sunil Gautam and Jaideep Shergill representing Hanmer MS&L, Sunil Agarwal and Chetan Mahajan representing 20:20 MEDIA and 2020Social, as well as other representatives from MS&LGroup.

With a combined staff across the three business units of more than 550 employees, 16 owned offices and an activation network reaching 125 additional cities across the country, MS&LGroup India holds an unrivalled leadership position in India’s fast-growing PR, events and social media industry.

On being a part of Publicis Groupe, Sunil Agarwal, Managing Director of 20:20 MEDIA and 2020Social, member of MS&LGroup India Management Board, said, “Today is an exciting day for all 20:20 MEDIA and 2020Social staff and clients. By joining an international network we will benefit from access to insights, experts and training, and further strengthen our value to clients. But more than anything, joining the Publicis Groupe and MS&LGroup family is about a shared vision and culture of nurturing great people and delivering value to clients.”

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