The only Indian agency to win the Gold medal at DMA Echo awards held in San Francisco.
BestMediaInfo Bureau | Delhi | October 19, 2010
While India continued with the gold rush at the Commonwealth Games in New Delhi, OgilvyOne Mumbai has bagged Gold for India at the recently held DMA Echo awards
held in San Francisco. The award is for the ‘Yacht Blueprint’ mailer done for DHL Express India Pvt. Ltd.
The mailer convinced luxury yacht owners to consider DHL for their importing needs by sending them a blueprint of their very own yacht.
OgilvyOne Mumbai also picked up a Leader Award for their entry ‘Number Game’ for IBM.
“What’s indeed a matter of pride for us is that we are consistently bettering ourselves”, says Vaishakhi Bharucha, Senior Creative Director, “and what better place to do that than the Echo Awards!! Gold seemed to be the next level for us. The team and I are thrilled we’ve made it there.”
The DMA Echo is considered to be one of the highest honours in Direct Marketing with a very rigorous three-step judging process spanning a few months. The award celebrates the pinnacle of marketing excellence combining visionary strategy, compelling creative and breakthrough results. Amongst the 1000+ entries received this year, only 16 have managed to win gold. And the DHL win is the only Echo Gold for India this year.
Commenting on the win, Kunal Jeswani, President, OgilvyOne said, “With the Echo Gold win and the AME Interactive Gold win this year, OgilvyOne has won accolades at the highest international platforms for both Digital and Direct. And it’s getting better. Watch this space.”