Offers its readers and website users to own original stuff used by Bollywood Celebs in their movies.
BestMediaInfo Bureau | Delhi | October 1, 2010
MiD DAY has launched a unique opportunity for its readers and website users to own original stuff used by Bollywood Celebs in their movies. The readers and users only have to Bid Low and Bid Unique to grab the original Celeb items. MiD DAY launched Celeb Memorabilia on the bidlu.mid-day.com in an effort to drive greater traffic to the website and strengthen its partnership with Bollywood. With many unique joint-properties in place already, Celeb Memorabilia on the bidlu.mid-day.com becomes yet another avenue for the film industry to promote itself.
The famous Akshay Kumar’s pouch, Ajay Devgn’s shirt & trouser, Kareena’s top, Arjun Rampal’s denims, Kajol’s hand-bag, Kanaga’s dress and much more is up for grabs from their recent respective hits.
Speaking on the launch, Manajit Ghoshal MD & CEO of MiD DAY Infomedia Ltd said, “It’s been our constant endeavor to launch new initiatives that are clutter-breaking for the brand and also work for our partners across industries. It’s a known fact that MiD DAY delivers Bollywood like no one else does. Our readers expect us to give them access to meet Bollywood stars and opportunities to own original movie memorabilia. Adding these Celeb items on bidlu.mid-day.com not only promotes the movie but also gives MiD DAY a great opportunity to drive traffic to the website”
Neville Bastawalla, Head Marketing at MiD DAY Infomedia Ltd commented, “It’s important for a brand like MiD DAY to ideate newer mediums of promotion. MiD DAY is known for Innovations. Bollywood is a very strong partner category for us and we constantly seek to co-create unique marketing opportunities to promote both the brands. Bidlu.mid-day.com is such a unique property that will enable all the movie fans to own original Celeb items that they always wanted as the lowest and unique bid wins”