The afternooner shrinks to half its size to create a big impact for MCHI in Mumbai.
BestMediaInfo Bureau | Delhi | October 22, 2010
Big things come in Small Package and it holds true with the impact of Mini MiD DAY in yesterday’s MiD DAY that has created a huge buzz across market. India’s leading Afternooner MiD DAY struck yet another innovation in Mumbai to deliver a high impact result for its client MCHI.
MiD DAY created a mini version of the newspaper i.e. it reduced to half its size to communicate about the MCHI property exhibition 2010 and this special 24 pager issue was inserted in the main newspaper. It’s an innovation never done by another newspaper before and it truly affirms MiD DAY as the brand for Innovations. The key idea of this innovation was to present a collectors issue to the readers of MiD DAY which they could carry while visiting the largest property exhibition taking place in Mumbai.
Speaking on the first of its kind innovation, Manajit Ghoshal, MD & CEO MiD DAY Infomedia Limited said, “Change is the only constant in life and Innovations is the key to Engagement and Profitability. MiD DAY focuses on doing things that have never-been-done before whether its through format innovations for advertisers or launching unique marketing programs that have won us many international accolades or even with respect to delivering newer content to our readers. Mini MiD DAY may be small in size but definitely is big on IMPACT”
JS Augustine, Member – Exhibition Committee, MCHI said, “The Mini MiD DAY concept is an excellent innovation from the stable of MiD DAY. It works brilliantly especially when one wants to do a retainable feature. It delivers high impact communication to the advertiser as the longevity of the feature is far higher that taking a regular ad in a daily newspapers”