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Masterchef India Opens At 2.6 TVR On TAM Peoplemeter

Gets tough competition from Khali in Bigg Boss; riding on KBC, Sony again becomes No.3 channel of India.

Rajat Arora | Delhi | October 20, 2010

The third big ticket reality show launched this month Masterchef India has witnessed weaker opening in comparison to the two shows launched early this month. The opening episode of Masterchef India on Star Plus has garnered a TVR of 2.6 according to TAM data released for week 42.

The opening episode of Masterchef India got a tough competition from Bigg Boss-4 as Colors had introduced the WWE champion Khali into Bigg Boss house. The episode which introduced Khali into Bigg Boss house has got a TVR of 4.2.

Meanwhile, riding on Kaun Banega Crorepati, Sony has again pushed back Zee TV to become the number 3 Hindi general entertainment channel. Star Plus and Colors remain country’s no.1 and no.2 channels respectively.

TAM Week 42 GRP

Star Plus - 361 (Last Wk 363) Colors - 261 (Last Wk 271) Sony - 221 (Last Wk 173) Zee TV - 178 (Last Wk 200) SAB - 99 (Last Wk 109) Imagine TV - 81 (Last Wk 75) Star One - 38 (Last Wk 39) Star Utsav - 26 (Last Wk 27) Sahara One - 25 (Last Wk 23)

Rajat.Arora@BestMediaInfo.com

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