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Indian Railways Launches New Ad Campaign

Created by Ogilvy Delhi, the TV commercial went on air on the opening day of Commonwealth Games; watch the TVCs here. Hitesh Ranot | Delhi | October 5, 2010 Ogilvy Delhi has launched a TV commercial for Indian Railways. This commercial was released on the opening day of the Common Wealth Games. "Train journeys have been an integral part of our lives, but it takes a special effort to capture some of these nuances on film. Working on this project, to me personally has been one of the most satisfying and emotional experiences," said Sanjay Thapar, Group President North and East. He continued, “When we were briefed on the Indian Railways project, one glaring fact that astounded us all was that the Indian Railways is possibly the biggest brand in this country – we could not recall a bigger, historical and equally endearing brand than that of the Indian Railways.” [youtube]http://www.youtube.com/watch?v=mD3WSQPQ9iM[/youtube] [youtube]http://www.youtube.com/watch?v=v_LeRdlrr04[/youtube] The Indian Railways connect and touch every one of our 1.3 billion populations in more ways than one; our attempt was to capture this very core essence of the Indian Railways brand. The Ogilvy team - Sanjay Thapar, Ajay Gahlaut and Ravi Adhikari – led by Piyush Pandey along with the Nirvana team led by Prakash Varma, pulled off a near impossible deadline with the passion and commitment that came from this very emotion. “Nothing compares to the romance and excitement of trains. That is what made us line up one behind the other and pretend to be a train when we were kids. And that was the magic and simplicity of Piyush's script, brought to life brilliantly by Prakash’s execution. This was the fastest I have seen a script translated into a finished film. A tribute to a great client and a great brand,” said Ajay Gahlaut, Executive Creative Director, Ogilvy Delhi. Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said "The magnitude of the Railways brand and the way it impacts us, has been captured in such a simple yet emotionally engaging manner. Hats off to Prakash Varma and the Nirvana crew for not only pulling off a fantastic film in a near impossible deadline, but also for being able to create a brilliant film of what was on my mind." Hitesh@BestMediaInfo.com

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Comments (4)
  • Tweets that- 10 years ago

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  • devi Leena- 10 years ago

    Its such a stupid ad doesn't cover the essence of rails at all.....real bad work

  • Jaspal Sing- 10 years ago

    No doubt, the ad is one of the best ad. But when we speak about the emotions of mankind, what lack in the ad was the participation of women. The whole ad has shown women as a mere spectator then a part of the railway. This is really upsetting. I think the ad could have been made with broader perspective giving equal space of participation to men, women and children.

  • Rakesh- 10 years ago

    Prakash is surely one of the best art directors in india now.