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IBNLive Engaged CWG Enthusiasts With Live Blogging

BestMediaInfo Bureau | Delhi | October 18, 2010

It may not have happened for the first time, but it has happened exceptionally. IBNLive.com’s Live Blogging during the Commonwealth Games 2010 has connected sports consuming audiences removed from their television sets to the event in the most real-time manner possible, at www.ibnlive.in.com/cwg/live/html

With India holding on tight to its No. 2 position in the Medal Tally, the IBNLive.com editorial team presented Indians a LIVE platform to stay updated from their office computers or on their mobiles while on the move, to post their good wishes and cheer-on the players. The minute-to-minute online commentary has kept Indians in the country and abroad tuned in to each development of every event.

While the India-England Hockey semi-final revived the Chak De spirit at the Dhyan Chand Stadium, the IBNLive page was buzzing with cheers, prayers and adulation for the Indian players. However, it was the heart-warming response that updates of lesser-viewed sports received that drew the online community into one BIG audience.

Arunava Sinha, Head IBNLive and Cricketnext commented, “We’re thrilled with the response. People said they used the service as a constant guide to the Games. The content team worked round the clock to provide instant updates, photographs and audience responses. We’re going to keep offering such new and exciting ways for people around the world to stay informed and entertained at the same time.”


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