RAM ratings for Week 39 saw Fever 104 FM as the number one station in Delhi among youths.
BestMediaInfo Bureau | Delhi | October 11, 2010
Fever 104 FM is truly changing the radio listening experience with Fever Radio Ramayan and this is evident with the latest RAM ratings where Fever 104 FM has topped the charts in listening time in Delhi. With innovative programming and interactive content, Fever brings radio listening to its best.
RAM ratings for Week 39 saw Fever 104 FM as the number one station in Delhi when it comes to reaching its target audience – Youth! Post the on-air launch announcements for the newly launched mega production – Fever Radio Ramayan, the listenership base saw a considerable rise, truly attributable to the Ramayan audio build up, promos, sweeps and the impactful voice overs of celebrated artists like Naseeruddin Shah, Om Puri, Anupam Kher, Ratna Pathak Shah and Jayati Bhatia.
In Mumbai, Fever 104 FM is the number one in time spent on a station and the afternoon show is number two in the city and sees a considerable demand. In Bengaluru, Fever 104 FM is number three station in the city.
S Keerthivasan, Business Head, Fever 104 FM, adds, “Fever 104 FM has always promised and strived to give its listeners innovative, fresh and never before sort of a listening experience. With the Fever Radio Ramayan, we at Fever 104 FM, wanted to portray the epic in an interesting and innovative way and create a contemporary version for our young listeners. And, evidently, our efforts and offering has been well received and appreciated by our listeners. We hope this momentum continues."