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CWG Opening Ceremony: Doordarshan Ruins Historical Moments

From the annoying long ad breaks to the deferred telecast, DD stabbed the joy of TV audience with the terrible telecast of the greatest ever CWG opening ceremony.

CWG Opening Ceremony: Doordarshan Ruins Historical Moments

From the annoying long ad breaks to the deferred telecast, DD stabbed the joy of TV audience with the terrible telecast of the greatest ever CWG opening ceremony.

Rajat Arora | Delhi | October 4, 2010

The BBC termed it as equal to the Beijing Olympics, the Sky news asserted that it was better than the Beijing games and the audience watching it live in the stadium said that it was once in a lifetime event but for the Indian TV viewers it was a sour experience as the Host broadcaster Doordarshan spoiled the whole ceremony with the long and ill-timed ad breaks.

The advertisements were placed at a time when the show was in full momentum. For most of the people the half screen ads during the major performances became problem. Even on twitter people were annoyed. Senior journalist Maya Mirchandani tweeted, “Meanwhile Rosaiah pops up on screen when there is varsha ritu dance going on. Arogyashree ad. Oh for god's sake yaar”. Samar Halarnkar, Managing Editor, Hindustan Times, also couldn’t stop himself from criticizing Doordarshan. He tweeted, “Some invocation to allah started and DD cuts to ads again! Running out of abuses for DD”.

All this didn’t stop with ads only; the Dooordarshan commentators also contributed their bit in ruining the flavor of opening ceremony. With their constant talking during the musical event, it became hard for the viewers to listen to the background score. On this senior NDTV journalist Nidhi Razdan tweeted, “Overall: fantastic ceremony! Just the best. Cons: DD commentary and ads”. Mid Day’s Editor Abhijit Majumder also tweeted, “Also, who selects commentators for DD? Who? Needs to be investigated”.

The problems with Doordarshan did not end here. The last but not the least, the telecast of the opening ceremony was delayed by 55 minutes. That means the whole world finished watching the ceremony much before than we did. So for the host country the joy of watching the opening ceremony live was trashed by the public broadcaster.

Doordarshan, which has the domestic broadcast rights for the 2010, has hired of UK for production of the commonwealth Games in high definition (HD) TV format. SIS Live (Satellite Information Service) is Europe's largest outside broadcast (OB) and uplink supplier.

As we Indians live on hope, let’s hope that the Doordarshan will learn from its mistakes and the telecast of the games will be smooth with better ad placement.

Rajat.Arora@BestMediaInfo.com

Info@BestMediaInfo.com

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