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AMUL MACHO Launches New Campaign

Ogilvy Mumbai has conceptualized the TVC featuring new brand ambassador Saif Ali Khan.

Hitesh Ranot | Delhi | October 26, 2010

Amul Macho has launched a new campaign featuring its new brand ambassador Saif Ali Khan. Ogilvy Mumbai has created and conceptualized the campaign.

The creative thought of 'Bade aaram se' captures both the comfort the garments offered by way of fabric, feel and design as well as the effortlessness of the 'Amul Macho Life'."

[youtube]http://www.youtube.com/watch?v=dv92C-mhMRs[/youtube]

Abhijit Awasthi, National Creative Director, Ogilvy India says, “The task was to up the imagery of Amul Macho and make it young and youthful. We thought it would be nice to have a cool, easy-does-it attitude for the brand as opposed to the rugged, high-testerone positioning that most other innerwear brands have. Saif, who has recently been signed on, has a similar persona so we wanted to make the most of it.”

Credits:

Creative team: Abhijit Avasthi, Anurag Agnihotri, Ashish Naik, Nasrullah Husami.

Hitesh@BestMediaInfo.com

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