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Air India Empanels Four Agencies For Creative & Media Duties

It was a multi-agency pitch. The overall business size is pegged in the region of Rs-50-60 crore.

Hitesh Ranot | Delhi | October 12, 2010

Air India, state-owned flag carrier of India, has empanelled four agencies – Crayons Advertising, Draftfcb+Ulka, Saatchi & Saatchi and Interpub as its creative and media partners. The National carrier has selected these agencies after a multi-agency pitch. The overall business size is pegged in the region of Rs-50-60 crore.

The empanelment is for a period of 3 years. Among these four agencies, DraftFCB Ulka and Interpub were already on Air India’s roster.

Confirming the development with BestMediaInfo.com, Ranjan Bargotra, President, Crayons Advertising said, “It’s a proud moment for us to be chosen as the brand partner for our national carrier. Air India has aggressive plans for branding as its going through major positive changes ranging from operations to communications. All four agencies will be responsible for mix of creative and media duties for the brand which will include ATL and BTL campaigns both.”

Hitesh@BestMediaInfo.com

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