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9XM Launches Social Media Campaign

Brings interactive game and contest on Facebook to engage its fans.

BestMediaInfo Bureau | Delhi | October 26, 2010

The super-hit animated Jodi of Indian television – Bade & Chote of Bakwaas Band Kar fame – are offering a whole new experience to their fans on the popular social networking platform – Facebook. An interactive game “Be a Star Paparazzi” featuring Bade - Chote and Bollywood Badshah Shahrukh Khan will offer great entertainment to the online fans of 9XM. There is also a contest aptly titled ‘Can you think like Chote’, offering some super cool goodies to the winners.

Be Star Paparazzi: Developed by 9XM for its fans on Facebook, Be a Star Paparazzi gives the players a chance to be a paparazzi and shoot super star Shahrukh Khan on the red carpet. However, the players will have to dodge Bade and Chote to get a clear shot of the animated avatar of Shahrukh Khan. Players of the game will score points only when they shoot the Bollywood Badshah sans Bade Chote.

Can You Think Like Chote: Titled aptly “Can You Think like Chote” this interactive comic strip on Bakwaas Bandh Kar will be on Facebook. The participants will be asked to think like their favourite animated character and complete the Bakwaas jokes. These strips created and uploaded by the team of 9XM will provide the fans a chance to win gift vouchers from Central Mall and also let them do their own Bakwaas joke with the characters.

Speaking of this initiative Amar Tidke, Head of Programming, 9XM said “9XM is equally popular on the internet with its characters being adopted by numerous user-generated online communities. 9XM has a huge fan base on social networking sites including Facebook and Twitter from where we get numerous requests and suggestions to be a part of Bakwaas Band Kar. Our two unique initiatives on Facebook will offer a great interactive experience to all the 9XM fans and provide them an opportunity to connect with their favourite animated characters – Bade and Chote.”


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