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Yahoo! India Calls For Entries For Big Idea Chair Awards 2010

Six awards in three categories to be given this year for outstanding work in online creative community.

Hitesh Ranot | Delhi | September 13, 2010

Yahoo! India is organizing Yahoo! Big Idea Chair Awards 2010 for which it has called for the entries for the various awards categories. The entries will close on September 30, 2010. The winners will be notified in October while the awards will be presented on 26th November 2010. The awards are given annually for outstanding work in online creative community.

The 2010 Yahoo! Big Idea Chair Awards are made up of three major categories – “Display”, “Search” and “Integrated” – with 6 awards up for grabs covering areas such as copywriting, engagement, activation, integrated campaign and more.

The “Display” category has three awards named “Best Rich Media Ad” for outstanding banner creative, “Best Engagement Ad” for works that can successfully draw customer attention and participation and “Best Mobile Solutions” for outstanding mobile advertising and mobile landing page which make the best use of those features.

“Integrated” category has two awards. “Yahoo! Big Idea Chair Award” which is the top prize award that recognizes the advertising campaign combining online advertising in their marketing plan. The another award in this category is “Best Digital Brand Solution” for the campaigns where digital advertising played a key role in solving a problem, providing a solution or was a vital element in the efficiency of the overall marketing plan.

The last category “Search” has only one award named “Best Creative Search Award” for search campaigns that go beyond online direct response to achieve objectives such as driving offline sales, brand support, new product launches, buzz capitalization, integrating search with of- and online media and using search to support other media channels.

For entries to be considered, the works must be used and should have run in atleast two of the five top internet sites in India (and not ad networks) between July 1, 2009 to June 30, 2010.

Last year JWT took the Yahoo! Big Idea Chair award for their campaign 'A day in the life of Chennai', the campaign created for the launch of The Times of India in Chennai. Arun Tadanki, Managing Director, Yahoo! India presented the award to the winners who finally took their purple seat amidst a lot of fanfare and a lot of purple glaze.

Hitesh@BestMediaInfo.com

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