Tata Indicom Appoints Milestone Brandcom As Outdoor Partner

It was a multi-agency pitch; the account size for 2 years' contract is pegged in the region of Rs.55-60 crore.

BestMediaInfo Bureau | Delhi | September 29, 2010

Tata Teleservices has appointed Milestone Brandcom as its outdoor partner for Tata Indicom. Milestone Brandcom will handle Tata Indicom's CDMA, Photon and Walky brands across 22 circles. As per the sources in the industry, the estimated ad spend is Rs.60 crore.

It was a multi-agency pitch with 12 agencies participating for the business. Milestone Brandcom will handle the outdoor duties for Tata Indicom brands for 2 years.

Square Circle and Madison's outdoor division, MOMS are the incumbent on Tata Indicom account while Laqshya Media is the incumbent agency on Tata Docomo account.

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