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Star News Launches Kaun Banega Mukhyamantri - Bihar

BestMediaInfo Bureau | Delhi | September 15, 2010

STAR News has launched its Bihar focused election property- “Kaun Banega Mukhyamantri- Bihar”. The property has a lineage of viewers liking and confidence for past 7 years. Kaun Banega Mukhyamantri was first launched in 2003; the property with every election has grown bigger and more popular amongst the audiences.

The segments of this peoperty are well devised to understand and echo the opinion of the people. Kahiye Netaji, Travelogue, Opinion Poll & Exit Polls. Besides, the polling and counting day special are additional features to the property. What further amplify the specialty of STAR News in election coverage are its anchors Deepak Chourasia, Kishore Ajwani and Siddhartha Sharma. Deepak Chourasia is renowned anchor in news industry know for his acumen in politics.

Audience preference for STAR News in election coverage over any other news channel is understood from the fact that in previous state elections in 2008 STAR News captured 23% market share leaving behind other Hindi news channels ( Source: TAM, CS 15+, 8th Dec’08 -Vote Counting Day). The credibility of STAR News was further strengthened with the accurate predication in its opinion and exit poll. Also STAR News reached the audiences with more than 40 ground debates all across the states.

STAR News has even been the advertiser’s preference, and the election property in past has been proudly sponsored by Hero Honda, BSNL, Rupa, Manikchand, MPGI. The elections property has various occasions of on ground integration and on air innovations to be explored.

Kaun Banega Mukhyamantri is also the best buy in these times as STAR News is the leading news channel in the category. STAR News has been No.1 channel for more than a month and this performance is across various TG’s ( No. 1 across CS 4+, CS15+,CS 15-44, CS M 15-44, CS M 15-34, CS ABC 15-44, CS AB 15-44. Source: TAM, HSM, All Day, Wk 28-34, 2010)


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