Tum Mujhe Khoon Do is the wittiest TVC of the ‘Koi sawal chhota nahin hota’ series conceptualized by Leo Burnett.
Rajat Arora | Delhi | September 13, 2010
‘Tum Mujhe Khoon Do, Main Tumhe Azaadi doonga,’ is one line which we are hearing since our tiny days but not all of us remember who said this famous line. The new TVC of Kaun Banega Crorepati revolves around this line only. The TVC is conceptualized by Leo Burnett.
The TVC starts with a school teacher asking his student Raju, Tum Mujhe Khoon Do, Mai tumhe azaadi doonga kisne kaaha tha? The boy jokingly replies sir abhi aapne hi to bola. As the little boy grows into a man this question comes to him several times and every time he takes in an unserious manner even when his own child asks him.
The man realizes the value of question when Amitabh Bachchan asks him the same question in KBC 4. The promo ends with Amitabh saying in his typical manner ‘Mai pehle si hi keh raaha hoon deviyo aur Sajno Koi bhi sawaal chhota nahi hota’.