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Nick Launches Unique Marketing Campaign

Kicks off TV Superstar contest supported by a multi-platform campaign; lucky kids to star in the next Nick ad on TV!

BestMediaInfo Bureau | Delhi | September 3, 2010

Nick, the no. 1 entertainment channel for kids has launched a consumer connect program ‘Nick TV Superstar’ that allows kids to star in the next Nick advertisement on TV!

The uniqueness of the initiative lies in the fact that there are no grueling auditions, no rude judges and no proof of talent required. All kids have to do is to keep watching Nick all through the day, answer simple questions and collect points. So tune into Nick from 23rd August and participate in the Nick TV Superstar Contest, send in correct answers through SMS, IVRS or simply log onto www.nickindia.com and stand a chance to be one of the lucky kids to be a part of the next Nick TV ad!

Said Nina Elavia Jaipuria, Senior Vice President & General Manager, Nick India said, “Nick has always believed that kids must have fun in whatever they do. Through Nick TV Superstar we are tapping into the universal insight that all kids aspire to be famous on TV. Even parents feel a great sense of pride seeing their kids on television. In our own unique way; minus the stress of auditions we are giving millions of kids the opportunity to fulfill their dream of being on TV.”

Nick TV Superstar would be given wings through a multi-platform campaign that would connect with kids no matter where they are. Nick will reach out to thousands of kids across the nation by conducting a massive School Contact Program covering 400 schools across Hyderabad, Bangalore, Chennai and Delhi! This extensive school contact program will see Nick engage the kids with the most innovative games, contemporary art & craft and much more! Each school would choose their very own School Superstar through fun activities.

To add to this, Nick Superheroes Ninja and Perman will be a part of an on ground activation across major metros to personally meet their fans and engage in fun activities with them. This retail leg of the campaign would comprise of loads of games and prizes and give kids a chance to come on stage and do whatever they feel makes them a Superstar!

Nick has also partnered with Timezone Games and PVR Cinemas across all major metros to connect with the kids even when they are outside their homes! And that’s not all! Nick has its finger on the pulse of today’s wired generation. For the net savvy Gen Y, Nick brings virtual auditions at their door steps. For the first time; kids will be able to give virtual auditions by recording their own videos at over 50 Reliance World Cyber Cafes across metros. The best videos stand to win exciting Nick goodies. So, catch you in your city!

Info@BestMediaInfo.com

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