The no 1 kids’ entrainment channel in India joins hands with one of the world’s largest toy companies - Simba Dickie Group.
BestMediaInfo Bureau | Delhi | September 28, 2010
Nick India, the no 1 kids’ entrainment channel in association with Simba Dickie Group one of the world’s largest toy companies, is all set to introduce a very engaging and innovative toy offering, ‘Squap,’ the ultimate catch & chuck game to activate & tease your senses! Karisma Kapur, along with creators Gregor Altenburger and Urs Robustelli, unveiled this new sport that promises to take India by storm.
After creating a rage in Europe, Squap the No# 1 selling outdoor toys in Germany has now arrived in India. This hot new chuck n catch toy promises to be fun and also promises to encourage active play amongst all! Squap is new sport; sure to excite kids and adults alike! Both, Nick India and Simba Toys believe that playtime is an opportunity not only for amusement, but also for education and physical development of children and thus introduced a toy that combined both entertainment and development.
Speaking at the launch, Karisma Kapur said, “I think it’s an awesome game. When I first saw it, I thought only Samaira is going to enjoy playing it. But eventually I just couldn’t resist joining her and we had such a blast. It's a fun game for kids and a great stress buster for parents ".
The creators of this sport, Gregor & Urs said, “Squap is a new & unique sport. It’s simple, easy and fun! You can play Squap at a Volleyball court, on the beach, in the garden or even in your own room… it will definitely challenge anyone’s unhealthy life. We are really happy that Nick India & Simba Toys are introducing Squap to the Indian market.
Pradeep Parmar, Business Head for Simba Toys India Pvt. Ltd., said, “We are very excited to launch one of our most successful and educative brands and wish to gain the same popularity enjoyed elsewhere in India. Squap is an ultimate action and reflex game. Its revolutionary design is not only athletic but also promises fun and action. Our association with Nick is a perfect platform to launch the brand that is synonymous to fun and entertainment, like Nick itself.”
Sandeep Dahiya, Senior Vice President, Consumer Products, Viacom 18 Media Pvt. Ltd., added, “We are excited to partner with Simba for this unique product. It’s more than just a play-thing; it’s a sport by itself and a phenomena in many markets. I am sure that Squap will not only be a hit amongst kids but will also excite adults just as much.”
Meant for ages 6 years and up, the game is priced at Rs 699/- Squap is available at all leading stores including Lifestyle, Landmark, Hamleys, Timeout, Crossword, Hypercity, etc.
Wondering how you can Squap? Simply lay the ball in the orange Squap and open Squap as forcefully as you can. Watch the ball as it gets catapulted from the Squap. The ball is then caught by your opponent by clamping the Squap at the right moment. You can play it against a wall and compete with yourself or play with family and friends. Introduce new play shots - behind the back shot, over the shoulder shot, turn around and jump shot and watch as the fun quadruples! You play at a Volleyball court, on the beach, in the garden or even in your own room! A great way to encourage active play, you can Squap anytime, anywhere and everywhere!