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Nerolac Unveils New Campaign With Roadblock On Star Network

Kicking off the campaign to launch its eco-friendly paints, Nerolac creates exclusive 3 minute TVC to air on Star Network.

BestMediaInfo Bureau | Delhi | September 14, 2010

Just a week before BestMediaInfo.com brought a special preview of making of the Kansai Nerolac’s new TVC with bollywood star Shahrukh Khan. Yesterday, the campaign was launched with a roadblock on entire Star Network. At 21.10 hours, 13th Sept., STAR Network showcased an exclusive three minute commercial of Kansai Nerolac’s 2010 campaign related to the launch of its new range of eco-friendly paints. This exclusive three minute commercial was specially created to air on Star Network. This commercial was only seen yesterday across STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel V, STAR Jalsha, STAR Pravah, National Geographic Channel & Fox History & Entertainment.

With this innovation, STAR has once again proved that it provides the most innovative and creative brand solutions related to the broadcast business - be it programming, marketing or advertising. It has been the pioneer in offering advertising innovations for its clients like Vodafone, Intel, HUL, - a model that was later replicated by other networks. Once again as a first in the industry, the three minute commercial for Kansai Nerolac has been created especially for STAR network.

Commenting on the association with Kansai Nerolac, Kevin Vaz, President Sales, Star India says,” STAR Network enjoys the recognition of having a network of channels that appeals to and reaches out to a large and varied group of audiences with its wide and diverse range of entertainment options.  In acknowledgement of this fact, Kansai Nerolac decided to launch their latest campaign on eco-friendly products ‘Kuch Change Karein, Chalo Paint Karein’ with the Network that has the largest reach.”

Anuj Jain, Vice President, Decorative Sales & Marketing, Kansai Nerolac Paints Ltd. adds Nerolac has initiated a movement in the paint industry by introducing healthy home paints and we are pleased to unveil it on the STAR Network platform through this innovative road block. The road block at STAR Network is a unique way for us to reach our consumers effectively and quickly. It is a real testimony of the considerable amount of innovation happening at the Network.”

Watch the making of the TVC here:



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