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Hindustan Times Launches HT City Crystals 2010

Kicks off aggressive promotion in print, radio, online and on-ground to support people’s choice award for food and beverage in Delhi.

BestMediaInfo Bureau | Delhi | September 13, 2010

The page 3 supplement of Delhi from Hindustan Times, HT City is organizing people’s choice award for food and beverage ‘HT City Crystals 2010’. Kicking off the awards, HT City has announced the nominees across Delhi. The Awards are decided by the people of Delhi – the true critics that make or break a restaurant. Lakhs of people participate in this annual event that is has become the verdict in eating out in the city. To enable people to express out their opinion on a category that is very close to their hearts, multiple media has been activated – SMS, online and even drop boxes across nominated restaurants.

Speaking about the HT City Crystals 2010, Shantanu Bhanja, Vice President - Marketing, HT Media, explained, “As the No 1 newspaper of Delhi, we are delighted to announce the start of the 2010 edition of the biggest and most prestigious food awards in the city. The process will begin with the nominated restaurants being announced by HT City, and across 5 weeks people would be given a chance to vote. We help them to make their choice by providing detailed reviews in HT City every week, expert and people reviews online and celebrity views on radio. The entire activation is supported by aggressive promotion in print, radio and online as well as on-ground elements across more than 200 nominated restaurants.”

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Comments (1)
  • Mohan- 8 years ago

    Intrested in voting