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Google Instant: A Revolution In Search But Not SEO Friendly

Delivers results ‘before you type’ by predicting and completing search terms; SEO may have to rely on letter rankings rather than word rankings.

Dilpreet Kaur | Delhi | September 9, 2010

Google has rolled out Google Instant, a search engine display that shows results as you type, even predicting what you want before you’re finished writing.

When typing a search query with Google Instant, results appear after the first letter is entered, and they update as the user types. Marissa Mayer, Google's vice president of search and user experience, said results are actually delivered "before you type," because Google Instant predicts and automatically completes search terms.

According to Google, a typical searcher spends nine seconds entering a query, and 15 seconds searching for answers. Google hopes to shave two to five seconds per search using Google Instant.

Although it is pretty interesting and handy for most people, real-time search results will create a whole new plane for search-engine optimization. Google Instant means no one will see the same Web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors. Now SEO may have to rely on letter rankings rather than word rankings in the near future.

This means that businesses will have to rethink their SEO and Web strategy to work the new system, although Google states that it won't change its rankings. Google is also trying to reassure advertisers that Instant will improve the quality of clicks on ads but promises nothing, saying overall that it may increase or decrease impressions.

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