Tanishq Rolls Out New Campaign For Zoya

Lowe Lintas uses a combination of charcoal paintings and painted flowers/plants for a print campaign for the jewellery brand.

Hitesh Ranot | Delhi | August 27, 2010

Tanishq has launched a new campaign for its exclusive diamond jewellery boutique Zoya. The print campaign has been conceptualized by Lowe Lintas.

Zoya has been catering to design seeking women. These customers are connoisseurs and collectors of fine jewellery. They seek exquisite perfection in every design and a special story behind every piece. In pursuit to cater to such discerning taste Zoya has launched Raghavendra Rathore's Gold of Narlai collection. He takes inspiration from the spirituality of nature here and blends it with his royal heritage and aesthetic sensibilities to create exquisite designs in raw 22K beaten gold and kundan polki, in his second jewellery collection for Zoya.

Zoya accompanies Raghavendra Rathore as he journeys to Narlai, a quaint hamlet in the foothills of the Aravallis. Inspired by an age old conviction in the spirituality of nature and the mysticism of the three hundred temples and mosques in and around Narlai, Raghavendra Rathore evokes centuries of goodwill and eternalizes them as The Gold of Narlai. Zoya is known for its unique forms of visual representation for different collections. The team at Lowe Lintas has continuously provided refreshing print work for the brand. Since Zoya has taken art forms as a visual representation in its campaigns, this time the execution has been a combination of charcoal paintings and painted flowers/plants.

Credits:

• National Creative Director: Arun Iyer
• Branch Creative Director: Rajesh Ramaswamy and Abhijit Ghosh
• Creative Director Copy: Rimona Ganapathy
• Art Director: Rexina Devraj
• Executive Vice President(servicing): GV Krishnan
• Executive Vice President (planning): Vikram sathyanath
• AVP(servicing): Sudhir Rajasekharan
• (Servicing): Sonakshi

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