LinkedIn Appoints Dhiman Mukherji As Director
BestMediaInfo Bureau | Delhi | August 6, 2010
LinkedIn, the worldâs largest professional network with 75 million members worldwide, of which over six million are in India, announced two key appointments to boost its advertising offerings in India. Dhiman Mukherji has joined LinkedIn India as Director, Advertising Sales and Sunny Saurabh as Head of Advertising Solutions to further expand and strengthen LinkedInâs presence in India.
An increasing number of businesses in India are reaching out to LinkedIn to utilize its advertising solutions given its targeted approach and the ability to connect with a focused audience. LinkedIn India is now building an in-house advertising sales and solutions team to directly engage with companies here as well as develop and deliver custom solutions for its customers.
Dhiman will lead LinkedInâs advertising sales efforts in India by engaging with clients to communicate and develop LinkedInâs unique value creation capabilities to their business. Dhiman brings over 13 years of experience in the media industry. Prior to joining LinkedIn, he was the Head of Sales at AOL and also has sales experience with Google. In addition to building the ad sales business, Dhiman will also focus on building a motivated, in-house sales team for LinkedIn in India.
As Head of Advertising Solutions, Sunny will focus on developing customized solutions, which help companies build their social media strategy around LinkedIn, facilitating engagement with customers, partners and even potential employees. Sunny has over six years of experience in media having worked with UTV New Media, MySpace and Google. He will work with Dhiman and his sales team to produce customized programs for LinkedInâs clients in India.
âIncreasingly, we are seeing more companies in India using LinkedIn as an integral part of their marketing mix. Several companies have expressed an interest in getting our guidance on building innovative marketing solutions. Dhiman and Sunnyâs appointments are part of our continued growth and will be instrumental in driving awareness about LinkedInâs advertising solutions in India,â said Hari V. Krishnan, country manager of LinkedIn India.