The Times of India remains undisputed No.1; Hindustan Times grows sharply. Mumbai Mirror and DNA lose readers.
Rajat Arora | Delhi | August 25, 2010
In Mumbai â€˜The Times of Indiaâ€™ has further strengthened its No. 1 position by adding 27,000 readers. The AIR of nationâ€™s no.1 daily and Mumbaiâ€™s undisputed king stands at 14, 78,000. The paper had AIR of 14, 51,000 in Q1 of IRS 2010.
TOI is followed by its own sister publication â€˜Mumbai Mirrorâ€™. The Tabloid has seen decline of 5.3% in Q2 of IRS 2010. The paper now has AIR of 7, 86,000. In Q1 of IRS 2010 Mirror had AIR of 8, 11,000.
At No. 3 is â€˜DNAâ€™ with 6, 05,000 readers. The paper has lost 5000 readers in Q2 of IRS 2010. In Q1 of IRS 2010 paper had AIR of 6, 10,000.
â€˜Hindustan Timesâ€™ stands firm at No. 4 spot with AIR of 5, 64,000. The paper has registered growth of 4.8%. In Q1 of IRS 2010 HT had AIR of 5, 38,000.
â€˜The Economic Timesâ€™ has registered growth 3.1% in its AIR. The paper has AIR of 1, 66,000 in Q2 of IRS 2010. in Q1 of IRS 2010 ET had AIR of 1,61,000.
â€˜The Indian Expressâ€™ has also seen its AIR increasing from 44,000 in Q1 of IRS 2010 to 49,000 in Q2 of IRS 2010.