Hindustan Times Launches Noida Edition

Plans aggressive promotion with a mix of outdoor, press and on-ground activations; launched Gurgaon edition last month.

BestMediaInfo Bureau | Delhi | August 30, 2010

Following the extremely successful launch in Gurgaon last month, Hindustan Times has launched Noida edition on August 27, 2010. With this editon, Hindustan Times reaches out to the residents of one of the fastest growing areas of the National Capital Region.

Speaking about the launch, Shantanu Bhanja, Vice President - Marketing, HT Media, explained, “As the No.1 newspaper of Delhi NCR, we are delighted to announce the launch of Hindustan Times, Noida to give a voice to Noida and to further strengthen our presence in the National Capital Region.  With this launch, we will have dedicated pages which will pick up the issues and concerns of Noida residents and partner them in building Noida into a world-class city.”

The launch will be supported by an aggressive promotion and marketing strategy with a mix of outdoor, press and on-ground activations.

To celebrate the launch, Hindustan Times is organizing the Noida First Festival, bringing together some of the best artistes of India such as Dr Mallika Sarabhai, Euphoria, Pankaj Udhas, Wadali Borthers and many more over the coming few weeks.

The HT Media group is one of India's most respected media conglomerates and home to some of India's leading newspapers, the English Daily - Hindustan Times, the Hindi Daily – Hindustan, and the Business Paper – Mint. The combined print and online reach of HT Media group now exceeds 35 million.

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