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Google’s Another Attempt To Trap Facebook

Buys social-graph and news content company ‘Angstro’; hires its co-founder Rohit Khare to lead its social networking division.

BestMediaInfo Bureau | Delhi | August 30, 2010

Google has announced the acquisition of social-graph and news content startup ‘Angstro’ to help lead the company's charge against Facebook in social networking. The reports also confirm that co-founder of ‘Angstro’ Rohit Khare has been hired to help mold the companies newly forming social network and form the look and feel of the new network.

Dr. Rohit Khare is a computer science entrepreneur. He is the founder of Ångströ, co-founder of KnowNow and a former director of CommerceNet Labs. Dr. Khare holds a bachelors from Caltech and a Ph.D. from the University of California, Irvine. On August 27, 2010, Google announced that it was purchasing Ångströ and that Khare would join Google to develop social networking applications for the company.

Khare will be working on Google Me, the company’s still-unconfirmed social network. He will likely be working with Max Levchin, the former CEO of Slide, CTO of PayPal and Google’s newest VP of engineering, as well as Google VP of Engineering Vic Gundotra, who was reportedly instrumental in recruiting Khare.

The move is an important consideration for Google as it is being said that Facebook may soon release its own ad network to compete with Google Adsense. Currently several ex-Google executives are running the advertising division at Facebook.

Google is best known as the leading Internet search engine. It generates profit primarily from advertising through its Adwords system. The company was founded by Sergey Brin and Larry Paige. Eric Schmidt is the Chairman and CEO.

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