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Dish TV Launches Service Campaign Khushiyan Har Pal

Celebrates 8 million Subscriber Mark with innovative ‘Call Me’ & ‘Home Pick’ services.

BestMediaInfo Bureau | Delhi | August 31, 2010

To celebrate 8 million subscribers resulting into 40 million viewer’s milestone Dish TV, took another innovative leap to reach its customers with a revolutionary Service Campaign – ‘Call me’ and ‘Home Pick’ service. For the first time in the service industry, the company will reach out to the customer instead of the customer calling the company. With this unique service campaign, Dish TV will deliver an engaging and personalized experience to its subscribers.

With CALL ME service a Dish TV subscriber can get all his queries answered by just sending an SMS. Dish TV subscribers can send an SMS “CALL ME’ to 57575 from their registered mobile numbers (RMN) and the subscribers will get a call back from Dish TV within 15 minutes. The objective behind this service is to give timely response and call back time.

Home Pick facility is one of the most convenient modes of recharge available to a subscriber. As the name suggests, the amount of subscription recharge is picked up from a subscriber’s home. To avail this facility the subscribers need to send an SMS ‘HOME PICK’ to 57575 and an executive will personally visit the subscriber to collect the recharge amount.

Speaking on the occasion, Salil Kapoor, Chief Operating Officer, Dish TV said, “Being launched for the first time in the service industry, ‘Call Me’ & ‘Pick Me’ services will empower our subscribers and assure them the best of services at their doorstep. The Home Pick service has been designed keeping in mind those subscribers who find it difficult to recharge their Dish TV account due to busy schedules and for those customers who prefer to pay in the same manner as they were used to paying to their local cable operator.”

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Comments (1)
  • Deepak Kuma- 9 years ago

    Innovative but not cost effective process.Overhead of salary delivery boy,Time of delivery, Payment mode etc many hidden things are there.