Ranchi edition is a subscription based model and has a huge pre-booked- fully paid subscription of 1.35 Lac copies.
Rajat Arora | Delhi | August 23, 2010
Dainik Bhaskar Group, India's largest read newspaper group in its mission of identifying and exploring new markets entered Jharkhand with launch of Dainik Bhaskar Ranchi Edition. This is the 12th state that is now covered by the group including Madhya Pradesh, Chhattisgarh, Rajasthan, Gujarat, Chandigarh, Punjab, Maharashtra, Haryana, Uttrakhand, Himachal Pradesh and Delhi, thus covering 36% of geographical area of India. Ranchi edition is the 49th edition of the group. The group soon plans to expand further with the launch of Jamshedpur and Dhandbad editions in Jharkhand and launch of Bihar in early 2011.
The Dainik Bhaskar Group has adopted its orbit Shifting innovative launch practice of twin-contact-point surveys, contacting 1.35 lacs households & 10,000 commercial establishments in Ranchi and surrounding areas, taking note of the readers suggestions, feeling the pulse, defining the need gaps, which has helped create a product that on its first day of launch has an enviable 1.35 lac fully paid copies, making it one of the most successful launch by any newspaper.
Dainik Bhaskar is priced at Rs 2 (Mon- Sat) and Rs 2.5 on Sundays. Ranchi edition is a subscription based model and has a huge pre-booked- fully paid subscription of 1.35 Lac copies. This reflects the connect that the brand has already been able to form with the readers and the confidence that the readers have.
Speaking on the launch, Manoj Agarwal, COO, Jharkhand, Dainik Bhaskar says "Jharkhand as a market is currently estimated at Rs 100 core plus advertising market. In our experience the collective readership and the advertising market has seen catalytic growth whenever Dainik Bhaskar Group has entered a new territory, we do believe that this will be the case at Jharkhand too.
Jagdish Sharma, Managing Editor & COO â€“ Gujarat & Project head, Jharkhand adds, "The readers newspaper connect is a complex yet simple equation. Itâ€™s totally based on the affinity that gets created on the expectation and how that trust is build further through the content delivery and other ground level activities. We understand it the best and reflects in our successful circulation drive.