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IRS 2017: HT rebuts TOI’s accusations; releases fresh set of data

HT has shared a fresh set of data with and without variants and Mumbai market including Thane + Vasai + Virar and claimed that the paper is a clear No.1 in Delhi NCR + Mumbai on the basis of AIR

Hindustan Times has reacted sharply to accusations made by TOI and has refuted allegations of any wrongdoing or misrepresentation of IRS numbers.

The latter had accused HT of misrepresenting IRS figures.

TOI, in a recent advertisement, had accused HT of conveniently using variants and omitting Thane + Vasai + Virar from Mumbai’s readership data to claim leadership in Mumbai+Delhi NCR.

Reacting to TOI’s claims, HT has shared a fresh set of data with and without variants and Mumbai market including Thane + Vasai + Virar and claimed that HT is a clear No.1 in Delhi NCR + Mumbai on the basis of the Average Issue Readership.

Rajan Bhalla

Rajan Bhalla, Group CMO, HT Media, said, “The numbers are indisputable basis the recently released IRS results. Even if we include Greater Mumbai regions - Thane, Vasai and Virar – HT stands tall with readership of 28.79 lakh, ahead of TOI's 25.95 lakh.”

English Readership – AIR (lakh) [Table shared by HT]

Readership in Lakh

MAIN

MAIN with Variants

Delhi NCR + Mumbai

Hindustan Times

24.3

28.5

Times of India

22.4

25.3

HT’s Rank

# 1

# 1

Delhi NCR + Mumbai + Thane + Vasai + Virar

Hindustan Times

24.49

28.79

Times of India

22.94

25.95

HT’s Rank

# 1

# 1

With readership numbers of Haryana available now in the IRS software, HT has claimed leadership in Delhi NCR with an AIR of 20.2 lakh against TOI’s 13.7 lakh that includes Gurgaon where HT has retained leadership. 

English Readership –AIR (lakh) [Table shared by HT]

Readership in Lakh

MAIN

MAIN with Variants

Delhi + NCR

Hindustan Times

16.7

20.2

Times of India

11.9

13.7

HT’s Rank

#1

#1

Gurgaon

Hindustan Times

2.15

2.68

Times of India

1.19

1.34

HT’s Rank

# 1

# 1

“Hindustan Times has always believed in focusing on credible, unbiased journalism for its readers and advertisers. These results are only a testament of their unflinching support in critical markets where HT operates,” concluded Bhalla.

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