The Dishum International Bhojpuri Film Awards (IBFA) 2017, held in London on July 30, will air exclusively on Dishum Channel on August 27. Organised by Yashi Films and in its third edition now, the IBFA Awards were earlier held in Mauritius (2015) and Dubai (2016).
The show is being marketed with a 360 campaign, including outdoor, television and print media.
Vishal Gurnani, Director, Dishum Broadcasting Pvt. Ltd., said, “Bhojpuri is the second largest speaking language after Hindi. Not only in India but in every corner of the world you will find Bhojpuri-speaking people. ‘Dishum Channel’ is all set to enthral viewers and transform Bhojpuri television from August 15. The Dishum IBFA Awards is our endeavour to spread Bhojpuri Entertainment and Bhojpuri culture across the world!”
Pawan Singh and Madhu Sharma won the Best Actor and Best Actress awards. Dinesh Lal Yadav (Nirahua) and Amarapali Dubey received the Best Dishum Jodi Award of the year award and Ravi Kishan got the Best IBFA Critics Award.
The next edition of the Dishum IBFA Awards will be held in Malaysia in July 2018.